HOW CULTS RECRUIT: The Power of Persuasion
By Rabbi Michael Skobac, Education Director of Jews for Judaism
The techniques of influence and persuasion employed by advertisers, salespeople and lawyers are known to be extremely powerful. Cult and mind control groups use these same tactics in manipulative ways to both recruit people into their organizations and secure their loyalty and compliance. This lively and interactive presentation demonstrates the basic dynamics of influence methods and helps lessen our vulnerability to their widespread use in our culture